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Central support for independent hotels
TFL provides the franchise, sales, marketing, technology, distribution, systems and quality support that partner hotels access through eXo Hotels.
Six areas of support
Everything a larger hotel group would run centrally, made available to independent hotels that keep their own identity.
Franchise growth
Developing and supporting franchise partnerships with good independent hotels, from first contact to onboarding and ongoing partner support.
- Identifying and validating partner hotels that fit the eXo profile
- Contract, onboarding and launch support
- Ongoing partner relationship management
Sales and CRM
Central sales support and relationship management for the network, including corporate and group business handled at network level.
- Central sales support for the network
- Corporate and group business at network level
- Relationship management with owners and partners
Marketing and content
Brand, campaigns and content production for partner hotels, including professional photography and video that feed the network’s digital marketing.
- Brand, campaigns and digital marketing for partner hotels
- Professional photography and video for each hotel
- Content that feeds the network’s digital channels
Technology and distribution
The shared technology behind the hotels: booking and distribution channels, the digital guest journey and central revenue management support.
- Booking and distribution channels
- The digital guest journey
- Central revenue management support
Hotel support systems
Central operating support a single hotel cannot easily build alone, such as procurement, shared standards and staff training.
- Central procurement
- Shared operating standards
- Staff training through the eXo Academy
Performance and quality management
Shared quality standards, hotel feedback and performance reporting for owners and for the network as a whole.
- Shared quality standards and quality reviews
- Hotel and owner feedback
- Performance reporting for owners and the network
An asset-light model
TFL does not buy hotel buildings. Each partner hotel remains owned and operated by its own company. TFL’s role is to develop and support the franchise partnership and to run the central systems that sit behind it.
That keeps the model scalable: the same central sales, marketing, technology and support can serve many hotels, while every hotel remains the hotel its guests already know.
